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The sports merchandise giant has got cold feet in the shrinking NFT market. Sports merchandise firm Fanatics is divesting its stake in nonfungible token (NFT) company Candy Digital as confidence in the asset class wanes. On Jan. 4, it was reported that Michael Rubin’s sports company Fanatics was offloading its majority 60% stake in the NFT startup. Fanatics was started in 2011 and has become a known name in sports merchandising and e-commerce, valued at $31 billion.  MLB ICON Leadoff NFT Collectibles, launched by Candy Digital in Apr. 2022 Source: MLB However, the crypto bear market has hit the NFT sector hard in 2022, and Rubin’s firm is seemingly now looking to turn away from “standalone” NFT businesses. The investor group led by Novogratz’s Galaxy Digital will be purchasing the stake in Candy Digital, according to CNBC. In an email shared with the outlet, Rubin wrote: “Over the past year, it has become clear that NFTs are unlikely to be sustainable or profitable as a standalone bu...

NFT gaming is at a similar stage to the early mobile gaming days, says a Magic Eden exec, while an analyst from Dune Analytics claims 58% of NFT trading volume this year has been wash trades. After a sell-out launch that pocketed roughly $4.45 million from primary sales, former United States president Donald Trump’s NFT collection is already on a crash course towards earth. Trump rolled out his odd-ball self-themed 45,000 NFT trading card collection on Dec. 16 for $99 a pop. The NFTs were all gobbled up within a couple hours of launch, and within the next two days the floor price shot up to an all-time-high of around 0.83 Ether (ETH), or $1,006 on OpenSea. Since then however, the floor price has been volatile, while some in the community have highlighted that the NFT artwork may been plagiarized from other sources. According to OpenSea data at the time of writing, the floor price sits at 0.2 ETH ($242), marking a hefty retracement of roughly 75%. Trump NFTs Tanking as Hype Dies, Floor...